MUA Salon is a Los Angeles-born beauty brand on West 3rd Street, growing from
its flagship in Beverly Grove into a multi-market operator. We are accepting
qualified franchise inquiries from operators in select U.S. markets — with
full operational, marketing, recruiting, and design support from our
founding team.
A modern beauty brand, born in Los Angeles, ready for growth.
MUA Salon was founded on West 3rd Street in Los Angeles. Within five years,
the studio has built a full menu of hair, color, and permanent makeup services,
a loyal local client base that returns roughly every two weeks, an in-house
education academy, and a brand voice that translates across markets without
losing its boutique feel. We're now opening that brand to a small number of
operating partners.
Franchise candidates can choose between two formats: a full-service flagship
salon (~2,500–3,500 sq ft) or a permanent-makeup-led studio (~1,200–1,800 sq
ft). Both formats use the same brand, same training pipeline, and same
operational standards developed in the Los Angeles flagship.
The Brand
Modern luxury, inclusive by design.
MUA Salon's brand sits in a deliberate space: editorial enough to compete
with high-end downtown LA, warm enough that men, women, and clients of any
age, ethnicity, or gender expression feel at home in our chair. We treat
every service like a piece of artistry — not a transaction. That voice is
the asset. It's reflected in the room, the menu, the marketing, and the
way our team is trained.
A dedicated operations team available around the clock for openings, hiring questions, supplier issues, and day-to-day decisions. Site-selection, build-out, and grand-opening playbooks included.
02
An Emerging Luxury Beauty Brand
Founded on LA's iconic 3rd Street, MUA is shaping a modern beauty destination with editorial polish and a local-feel chair. The brand is current, growing, and not over-licensed.
03
Predictable Profit
Our financial team provides revenue and cost projections from day one — built on real flagship data, not modelled assumptions. Quarterly reviews keep your numbers honest.
04
Powerful Marketing
An in-house creative team produces brand-consistent content for every market — Instagram, TikTok, web, local partnerships, paid media. You inherit the playbook on opening day.
05
Professional Team
A heavy hiring filter, a structured training pipeline through MUA Academy, and ongoing artistry calibration. Your chairs are run by specialists, not generalists.
06
Loyal Clients
Most flagship clients return every two weeks for hair, every six for color, and every six months for PMU touch-ups. The retention rate is the operational moat.
Ideal Partner Profile
Who we partner with
We partner with operators who care more about the room than the spreadsheet,
but understand the spreadsheet too. The strongest MUA franchisees so far have
come from one of three backgrounds:
Beauty operators — current salon owners or senior managers ready to bring a sharper brand to their market.
Hospitality investors — restaurant, hotel, or retail operators who already understand the rhythm of a service business.
Beauty veterans going entrepreneur — senior stylists or PMU artists ready to own.
Liquid capital required varies by market and format; we share full numbers
after the first call. Multi-unit operators get priority on territory.
Markets
Markets we're considering
We are actively reviewing inquiries for the following metros: New York, Miami,
San Francisco, Seattle, Chicago, Austin, Dallas, Houston, San Diego, Las
Vegas, Boston, Washington D.C., Atlanta, Nashville, Phoenix, Scottsdale,
Denver, and Portland. We're especially interested in dense urban
neighborhoods with adjacency to fashion, hospitality, and lifestyle retail.
If your market isn't listed and you have a strong case for it, please reach
out — we evaluate inbound on case-by-case merit.
Words from happy clients
Five-star results in the chair.
The reason franchising works is the work. Here's what flagship clients say about
the team:
★★★★★
I had my hair done at MUA today and couldn't be happier with the result. The color turned out exactly as I wanted, with soft, natural transitions. Our colorist is incredibly skilled, attentive, and truly understands what you want. The salon is clean, bright, and relaxing.
Yasemin N.Los Angeles
★★★★★
Outstanding. I have a lot of hair, came for a haircut, had my doubts as always — but it turned out much better than I expected. Would gladly recommend to my family and friends.
Olga R.Beverly Hills
★★★★★
I had an amazing experience at MUA Salon. My hair has never looked better — the cut, the style, everything came out flawless. Highly recommend MUA Salon if you want someone talented, attentive, and truly skilled.
Saman D.Los Angeles
The Process
From first email to ribbon-cutting
Inquiry. Email hello@muasalon.com with your name, market, background, and ideal opening timeline.
Discovery call. A 30-minute call with our franchise lead to walk through fit, format, and the FDD timeline.
Information exchange. Mutual NDA, financial qualification, brand fit assessment.
Discovery day. Visit the LA flagship, meet the team, sit in on real operations.
Approval & FDD. Franchise Disclosure Document review and approval.
Site & build-out. Site selection support, build-out playbook, vendor list.
Pre-opening training. Your team trained at our academy and on-site by ours.
Grand opening. Marketing-led launch with a 60-day support team on site.
Contact
Start the conversation
Email hello@muasalon.com
with a few sentences about you, your market, and why you think MUA fits there.
Our franchise lead responds personally within two business days.
